Review of Fashion Trends in Indonesia State of the Art Based on Reputable Scientific Publications (2020–2025)

Abstract

This study aims to analyze the development of fashion trends in Indonesia to see the aspects that influence developments in the fashion world. The method used in this study is data triangulation techniques by integrating the results of literature studies and interview data with a qualitative approach. Study materials from relevant Scopus, EBSCO, and Copernicus indexed journals published between 2020 and 2025. The analysis technique uses content analysis. The number of articles reviewed is 18 articles, and there are several supporting articles in analyzing the problems in this study. The State-of-the-Art research based on Reputable Scientific publications (2020–2025) is expected to provide an overview of aspects that need attention in the development of the fashion world. The results of the study show that Indonesian fashion trends are influenced by digitalization, local culture, the lifestyle of the younger generation, and sustainability. Phenomena such as fast fashion, thrifting, modest fashion, and the integration of technologies such as artificial intelligence are the main drivers of industry change. In addition, psychological factors such as Fear of Missing Out (FoMO) and the influence of social media play an important role in fashion choices. The research results show that Indonesian fashion trends are evolving as a hybrid between global modernity and local identity.