Driving Sustainable Tourism in Kuching Through Digital Entrepreneurship and Innovation

Abstract

The Rapid Digital Transformation Of The Global Tourism Industry Has Positioned Digital Entrepreneurship Defined As The Strategic Deployment Of Digital Technologies To Generate Value As A Key Driver Of Organizational Innovation And Competitiveness (Nambisan Et Al., 2023). However, The Relationship Between Digital Entrepreneurship And Sustained Innovation Remains Underexamined, Especially In Regional Tourism Contexts Where Businesses Face Resource Constraints And Rapidly Evolving Technologies (Zhao & Lucas, 2024). Innovation Sustainability Which Involves An Organization’s Capacity To Consistently Develop, Implement And Refine Innovations Across Products, Services, Processes And Business Models (Chen & Kumar, 2025) Integrates Human Expertise And Technological Assets To Enable Ongoing Innovation (Rodriguez Et Al., 2024). In Tourism, Such Continuity Is Crucial For Adapting To Environmental Shifts, Enhancing Competitiveness, And Ensuring Long-Term Resilience (Harsono Et Al., 2024). Kuching, Sarawak Offers A Relevant Case As The Sarawak Digital Economy Blueprint 2030 (Sarawak Multimedia Authority, 2020) Encourages Tourism Businesses To Embrace Digital Entrepreneurship For Sustainable Innovation. While Digital Technologies Can Lower Operational Costs And Improve Customer Engagement (Nambisan Et Al., 2019), Persistent Challenges Such As Limited Infrastructure And Uneven Digital Adoption Continue To Impede Progress (Fuerst Et Al., 2023)