Leveraging Ai to Enhance Reverse Logistics, Returns, Satisfaction and Outcome

Abstract

This study examines the role of reverse logistics within the industrial sector of Coimbatore, focusing on optimizing return management, enhancing customer satisfaction, and promoting sustainable business practices. By pinpointing local challenges and potential strategic enhancements, this research offers practical insights into how reverse logistics can enhance customer loyalty and yield environmental advantages in this specific industrial setting. A descriptive study with a sample size of 269 is conducted in Coimbatore's e-commerce industry across food and beverages, apparel, electronics, and engineering sectors. Targeting logistics personnel, the study explores and focuses on five main variables: environment, return management, customer satisfaction, and performance effectiveness. Through statistical analysis, this research aims to identify significant factors impacting reverse logistics in these categories, offering insights into optimizing practices for improved customer and operational outcomes. The study highlights actionable measures that can improve operational performance and elevate customer satisfaction, all while cutting costs and promoting sustainability.