Cultural Discourse Analysis of International Communication of Intangible Cultural Heritage in Anhui

Abstract

Anhui Province in China is rich in intangible cultural heritage, which is an important content of Anhui traditional culture. This study aims to take the theory of cultural discourse analysis as a guide to analyze the cultural discourse in the international communication of Anhui intangible cultural heritage in China Daily and other reports, and to explore the discourse subject, discourse content, media, and discourse effect in the practice of the international communication. The study finds that the international communication of Anhui intangible cultural heritage mainly focuses on traditional skills, folk culture, etc., and the reports are mainly positive, with rich cultural connotations and values. This study provides theoretical references and practical guidance for the analysis of cultural discourse in the international communication of intangible cultural heritage and contributes to the promotion of Chinese excellent traditional culture to the world.