Beyond Blue and Pink: Parental Reflection on Gender Stereotyping in Childhood

Abstract

There is a clear gap in understanding how parents' beliefs about gender roles keep stereotypes strong in child-rearing, especially in rural areas like La Union, Philippines, where old norms limit children's fair growth. This study filled that gap by looking at the repeating cycle of stereotype reinforcement through parents' views and actions. The researcher used a qualitative multiple case study design, doing semi-structured interviews with ten parents from different communities in La Union. Data were analyzed using Braun and Clarke’s thematic analysis method, with strict ethical rules followed. Five experts in child development and gender fairness checked the findings using a special rating form for thematic strength, a checklist for educational value, and spoken feedback on useful insights. The results showed an overall Very Satisfactory level for thematic depth, clear presentation, and good structure, along with high educational soundness, seen as a Recommended Quality Evaluated resource for gender fairness education. Comments from experts and parent thoughts highlighted themes like clearanalysis of societal effects, practical parenting examples, and different ways to challenge norms, proving the study's value as a helpful tool for promoting fair child-rearing and breaking stereotype cycles in rural Philippine settings.