A Comparative Study of Meta-Discourse in Chinese and American E-Commerce Corporate Culture Statements: From the Perspective of the Three Level Model of Organizational Culture

Abstract

With the continuous development and popularization of internet technology, the e-commerce industry has shown a rapid development trend globally. In this context, the culture of e-commerce enterprises has also become a topic of great concern. Corporate culture refers to a common set of values, belief systems, and behavioral norms formed within an enterprise, which is the soul and core competitiveness of the enterprise. Therefore, in-depth research on the characteristics and differences of e-commerce corporate culture statements is of great significance for promoting the healthy development of the e-commerce industry and enhancing enterprise competitiveness. This study is based on the perspective of a three-level organizational culture model, aiming to compare the meta-discourse of corporate culture statements in e-commerce between China and the United States, explore their differences and reasons, and propose how to promote foreign trade through corporate culture strategies, providing important references.