Performance Analysis and Strategy Formulation of a Team in CAPSIM Business Simulation

Abstract

This study presents the analysis and results of one group from the Strategic Financial Management class as we participated in the CAPSIM Business Simulation over eight competitive rounds. The simulation required the group to perform key managerial functions such as planning, organizing, leading and controlling while making integrated decisions across R&D, Marketing, Operations and Finance. Throughout the rounds, the team experienced both improvements and challenges that included forecasting inaccuracies, liquidity pressures, heavy dependence on the low technology product and delayed investment in the high technology segment. Through collaborative teamwork, data driven evaluations and continuous learning, the group achieved significant performance growth, clearer strategic alignment and stronger decision-making capabilities. The findings demonstrate the value of experiential learning in developing practical business skills.