20 Articles
Aivan F. Pecasales, Algien A. Parker, Cris U. Urcinado, Elbert R. Vido, Jhon Ruzkin G. Maturan, July Therese B. Ilogon, Marinel E. Josol, Mariver B. Semblante, May B. Mutya, Roey C. Sumaoy
Academic stress is a growing concern among senior high school students, influencing their mental health, coping behaviors, and academic performance. This study examined the levels of academic stressors, coping appraisal and resources, and coping strategies among senior high school students in Surigao del Sur, Philippines, and explored their relationship with self-perceived academic performance. Using a descriptive quantitative survey design, data were collected from 300 students enrolled in public and private schools through a validated Likert-scale questionnaire. Descriptive statistics, including weighted means and standard deviations, were applied to analyze the data. Results indicated that students often experienced academic stress, particularly due to heavy academic workloads, performance expectations, and examination pressure. Respondents showed a moderate level of coping appraisal and available resources, suggesting uncertainty in effectively managing academic demands. Additionally, emotion-focused coping strategies such as relaxation and distraction were more commonly used than problem-focused strategies like time management and help-seeking. The findings emphasize the need for targeted stress management programs and coping enhancement interventions in schools to strengthen students’ emotional resilience and academic adaptability. The study contributes to a broader understanding of how Filipino senior high school students respond to academic pressures and provides insights for educators and policymakers in promoting student well-being and performance.
Adeeko, J.D, Akanji, J.O, Dairo, I.K, Dauda, S.O, Fagbemide T.M, Gbenga-Julius, O, Oyekunle, O.B
Purpose: AI is reshaping the world of digital marketing and changing the way consumers are engaging with personalized content. This research examines the influence of AI marketing knowledge, algorithmic recommendations, trust in AI-mediated advertising, type of institution and entrepreneurial involvement on student consumers’ behaviours. Design/Methodology: Using a convergent mixed methods design, survey data on 327 students from six tertiary institutions in Southwest Nigeria was complemented with qualitative interviews. Findings: Results of quantitative analyses (ANOVA, regression, PROCESS Macro) and qualitative analysis grounded in TAM, TPB, Effectuation, and Opportunity Recognition indicate that AI awareness (β = 0.19, p < .001), recommendations (β = 0.22, p < .001), and trust (β = 0.24, p < .001) are significant predictors of purchase frequency, impulse buying, and platform engagement. Entrepreneurial students from both groups responded more strongly, with student entrepreneurs use algorithmic cues to prompt micro-venture possibilities. Practical Implications: The findings indicate that marketers and platform developers can leverage AI-powered persuasion with transparency to enhance consumer learning and youth-focused digital entrepreneurship in developing countries. Originality/Value: This paper conceptualizes the consumer–entrepreneur dual identity as a boundary modifier, rethinking AI-enabled marketing as a persuasion tool and informal market-learning system.
Dr. Mohd Saipol bin Mohd Sukor, Dr. Nor Akmar Nordin, Wong Yang Li
The widespread integration of digital technologies into workplaces has highlighted the importance of understanding how employees, rather than just systems, are prepared for transformative digital processes. While the concepts of digital readiness and digital transformation (DT) have been widely studied at the organizational level, assessing how individual employees are ready to succeed in DT initiatives remains underexplored. This study addresses this gap by proposing a practical conceptualization and framework of Employee Digital Transformation Readiness (EDTR). To achieve this, a systematic literature review was conducted using the PRISMA protocol, covering peer-reviewed studies from 2010 to 2024. Articles were sourced from Web of Science database, as well as in the most important publishers’ databases, resulting in the identification of 22 articles on “e-readiness”, 504 articles on “digital transformation”, and 178 articles on “digital transformation readiness”. The review revealed six key dimensions that shape EDTR namely digital literacy and skills, psychological readiness, behavioral intention, managerial and organizational support, resistance to change, and employee innovativeness. These findings reflect the multidimensional nature of employee readiness and the interplay between personal capabilities and contextual enablers. Based on these insights, the review proposes a comprehensive framework to assess and enhance employee readiness for digital transformation. Additionally, the study offers recommendations for theory development and organizational practices aimed at fostering digital resilience and employee-driven transformation. Although limited by its scope and selection criteria, this review lays the foundation for further empirical validation and broader exploration of how employees contribute to successful DT outcomes in practice.
Grace Idowu Oyalabu, Julius Olaniyi Adeoye
Globally viewed, the idea of single parenthood has become a new trend in raising children. In Nigeria, most especially in the South-West, before now the issue of single parenthood was more or less an aberration, but it has presently become a norm in raising modern children. The study categorised those that can be referred to as single parents, identified various causes of single parenthood, analysed the effects and explored measures through which the menace of single parenthood can be stemmed most especially in South-West Nigeria. The study made use of systematic review and sourced secondary data from relevant books, journal articles, periodicals, newspapers and the internet. The study found that female parents are more involved in single parenthood than male parents. The findings also revealed that divorce, separation, death of a spouse, economic challenges, mental health, teenage pregnancy, rape, domestic violence and low level of education form the main causes of single parenthood in South-West Nigeria. The study also showed that financial challenges, undue love advances, strained relationship with family members and friends, social isolation, child low education performance, shame, stigma and guilt form parts of the effects of single parenthood in South-West Nigeria. The study concluded that there is presently high rate of single parenthood in South-West Nigeria than before and stemming the tide of single parenthood in the region will require the concerted efforts of the government, non- governmental institutions and other relevant stakeholders.
Ganiyu Akeem Adewale, Oshotoye Bradford Adedayo
This study investigates the relationship between entrepreneurship education (EE) and graduate entrepreneurial intentions (GEI) among Technical and Vocational Education and Training (TVET) institutions in Southwest Nigeria. A quantitative, cross-sectional research design was employed, utilizing a structured questionnaire administered to a sample of 450 final-year students from selected TVET institutions. Data analysis included descriptive statistics, correlation, and regression analyses. Results reveal a moderately positive correlation (r = 0.45, p < 0.01) between EE and GEI. Regression analysis indicates that EE significantly predicts GEI (β = 0.38, p < 0.01), explaining approximately 14.4% (R² = 0.144) of the variance in GEI. Specifically, components of EE such as business plan development and entrepreneurial mindset training significantly contributed to higher GEI scores. However, access to funding and mentorship emerged as crucial mediating factors, with students reporting a lower propensity to start businesses despite receiving EE due to perceived limitations in these areas. The study concludes that while EE positively influences GEI, its effectiveness is constrained by systemic challenges within the entrepreneurial ecosystem. The findings emphasize the need for TVET institutions to strengthen their EE programs by integrating practical, hands-on experiences, fostering stronger industry linkages, and actively facilitating access to funding and mentorship opportunities to effectively cultivate graduate entrepreneurial intentions and contribute to economic development in Southwest Nigeria. Further research should explore the qualitative experiences of graduates and the long-term impact of EE on actual entrepreneurial ventures
Olumuyiwa Abiodun, Salauddin Saimon, Syeda Faiza Sogra, Syeda Morsheda Sogra
This paper discusses the development of Supply chain 4.0 to Supply chain 5.0 where models focus on automation as a result of efficiency to models that focus on human-centric whose focus is on resiliency, sustainability, and ethical mindset. Supply Chain 4.0 combines the use of technologies like IoT, cyber-physical systems, analytics of big data, and robotics to maximise the visibility of operations and responsiveness, it is mainly aimed at maximising throughput and lowering costs. However, Supply Chain 5.0 builds on all these by adding collaborative robots, blockchain verification, digital twins, and AI-driven multi-criteria optimization that manage the economic performance and the environment and social goals. The revolution entails intricate technological incorporation issues, employee adjustment, as well as reorganisation of the enterprise to meet the needs of hybrid man-machine cooperation and sustainability requirements. Other socio-economic and regulatory considerations, such as the problem of replacing workforce, development of skills, and adherence to the new environmental and labour standards, are discussed in this analysis, as well. The next steps include interdisciplinary cooperation in the field of engineering, environmental science, economic, and social policy to create supply chain systems that balance operational efficiency with ecological stewardship and social equity. New trends involve decentralised manufacturing, incorporation of renewable energy and proactive participation of workforce and proactive compliance regulation, all of which define supply chains as dynamic socio-technical ecosystems, able to sustain performance despite systemic disruptions.
Hassad Hassan, Noor Salwani Hussin, Shuhairimi Abdullah, Suzana Sulaiman
This study examines the role of social entrepreneurship in empowering social entrepreneurs among Asnaf Persons with Disabilities (OKU) in the state of Perlis, Malaysia. Drawing on the Social Network Empowerment Model and Social Capital Theory, the study investigates how interactions within social networks, access to resources, and participation in social entrepreneurship activities enhance participants’ capacity, agency, and economic independence. This qualitative case study involved seven (7) active Asnaf OKU social entrepreneurs and two (2) officers from the Department of Social Welfare (JKM) Perlis. Data were collected through semi-structured interviews, observations, and document analysis, and analyzed using thematic analysis with NVivo 12 software. Findings indicate that social entrepreneurship serves as a crucial channel for the mobilization of social capital, particularly relational and cognitive capital, enabling participants to overcome infrastructural barriers, social stigma, and financial constraints. Interventions from NGOs and support from JKM were instrumental in capacity building and market access. Nevertheless, participants continue to face challenges related to physical mobility, lack of dedicated start-up funding, and bureaucratic procedures. The study suggests that empowerment programs for Asnaf OKU should shift from a paternalistic aid-based model to a community centered social entrepreneurship ecosystem, supported by inclusive policies. The implications highlight the importance of strategic collaboration frameworks among government agencies, NGOs, and the private sector to develop a holistic, sustainable, and effective support system for Asnaf OKU social entrepreneurs.
Koay Huey Sian, Navaratnam Vejaratnam
This paper discusses the variables that mediate Service-Oriented Organizational Citizenship Behaviour (SOOCB) with salespersons in Malaysia banking sector with regard to Empowering Leadership, Job Satisfaction and Service Climate. Since the banking industry is turning to more service-oriented and competitive, one would want to know what drives the employees to do more than their usual job description to deliver outstanding customer service. The primary goal of the study is to explore the relationships between these organisational and individual factors and voluntary service-oriented behaviours of the employees contributing to the enhancement of the quality of services and customer satisfaction. The quantitative research design was used, and 250 salespersons working in six major local banks based in Klang Valley, Malaysia were used to collect data using a self-administered questionnaire. The questionnaire contained developed measurement scales borrowed out of past researchers. The statistical package that was used in data analysis was the Statistical Package for the Social Sciences (SPSS), which performed the following data analysis, descriptive, reliability, correlation, and regression analyses. The reliability scores indicated a high internal consistency in all the measurement scales where Cronbach alpha had a value of 0.928 to 0.960. The results indicate that Empowering Leadership (b 0.620, p < 0.01) and Job Satisfaction (b 0.276, p < 0.01) significantly positively affected SO-OCB. But Service Climate (b = -0.060, p < 0.01) was not significant in its prediction. These findings indicate that empowerment of employees by leaders and promotion of job satisfaction leads to increased service-oriented citizenship behaviours. Service climate by itself, however, might not have a direct effect on these behaviours in the banking sector. The research provides theoretical and practical input. It enriches the current knowledge on service and relationship marketing and offers great information to managers on how to improve service performance. Particularly, it has been pointed out that empowering leadership practices and high job satisfaction should be adopted to enhance customer service results. Lastly, the study considers some limitations and recommends future studies.
Narina A. Samah, Yew Siau Lee, Yong Lai Tee
Co-curricular activities play an important role in supporting holistic student development, yet their educational value is often underrepresented in empirical research. In Malaysian schools, music-based co-curricular programmes such as brass bands are commonly evaluated through performance outcomes rather than through their contribution to students’ identity formation, discipline, and sense of belonging. This study aims to profile how sustained participation in a Malaysian secondary school brass band functions as an educational practice that shapes students’ personal and social development. Adopting a qualitative case study approach, data were collected through semi-structured interviews, rehearsal observations, and reflective field notes involving students who had participated in the brass band for at least one academic year. Thematic analysis was used to identify recurring patterns related to identity development, disciplined practice, and social belonging. The findings reveal that brass band participation contributes to (a) the construction of positive student identity beyond academic achievement, (b) the internalisation of discipline through collective responsibility, and (c) the development of strong peer belonging and emotional support. This study highlights the pedagogical significance of co-curricular music programmes and supports their recognition as meaningful spaces for human-centred education. The findings provide practical insights for school leaders and educators seeking to strengthen holistic learning through structured co-curricular engagement.
Normaziana binti Hassan, Shuhaila Md Shahid, Zaidi Yusof
The Malaysian batik industry has long depended on wax resist techniques, yet environmental, health, and technical challenges have encouraged the search for safer alternatives. A major breakthrough came in 2020 with the introduction of batik tanah liat (clay resist batik) by Kraftangan Malaysia, providing an eco-friendly and cost-effective substitute for wax. Between 2020 and 2025, Clay Resist Batik advanced from experimentation to wider adoption through training programs, entrepreneurship, and retail development. This study explores the localized adaptation of clay resist techniques through the Batik Merbok initiative in Kampung Hilir, Merbok, Yan, Kedah. Villagers collaborated in a community-based effort to develop motifs such as mangroves, paddy stalks, zebra doves, Sanskrit inscriptions, and architectural forms, enriching the artistic repertoire of batik while reinforcing Merbok’s cultural identity. The initiative highlights community-based collaboration, with villagers contributing to motif development, workshops, and knowledge exchange. This collaborative model supports intergenerational skill transmission, strengthens artisan agency, and ensures that creative outcomes remain locally grounded. Using qualitative and practice-based methods, this study analyses technical processes, material constraints, and design outcomes. Despite challenges related to dye adhesion and colourfastness, Clay Resist Batik incorporating localized motifs demonstrates strong potential as a heritage-rooted innovation capable of sustaining cultural continuity and creative livelihoods.
Abdul Hakim Md Yusop, Azlineer Sarip, Faizah Mohd Fakhruddin, Irmawati Norazman, Nor Amira Syairah Zulkarnaini, Noraini Rusbadrol, Roziana Shaari
Integrating Environmental, Social, and Governance (ESG) principles into business strategies has gained significant momentum as organizations respond to increasing demands for sustainability, ethical conduct, and social responsibility. Human Resource Management (HRM) is increasingly recognized as a critical enabler in embedding ESG values within organizational practices by fostering a supportive culture, engaging employees, and aligning workforce strategies with sustainability objectives. This systematic literature review (SLR) synthesizes findings from 216 peer-reviewed studies to explore HR's role in driving ESG implementation. The review highlights HR's significant contributions, including promoting diversity and inclusion, delivering sustainability-focused training, and embedding ethical governance practices. Additionally, it identifies emerging trends, such as integrating ESG indicators into HR functions like recruitment, performance management, and leadership development. However, the study also reveals gaps in the literature, including the absence of standardized ESG frameworks for HR, limited empirical data on implementation outcomes, and challenges such as resource constraints and organizational resistance. This paper concludes by proposing future research directions, including developing comprehensive ESG-HR frameworks, industry-specific studies, and applying digital tools to enhance ESG alignment. By consolidating current insights, this review underscores the critical role of HR in advancing ESG strategies and contributing to sustainable organizational success in Malaysia.
Olubunmi Adebisi Akintayo, Saliu Mojeed Olanrewaju
This research work investigates the dynamic and long-run relationships among institutional quality, innovation diffusion and income inequality in Nigeria and South Africa using annual time series data. In order to take care of the gradual structural shifts embedded in developing and emerging economies, this study incorporates the Fourier unit root test and Fourier Augmented Autoregressive Distributed Lag (FARDL) techniques, which give room for smooth and unknown structural breaks. The Fourier unit root results confirm cross-country heterogeneity in the stationary properties of the series and reveal the importance of modelling gradual structural transitions in inequality dynamics. The short-run FARDL results reveal that enhancements in institutional quality reinforce income inequality in both countries, which implies uneven distribution of early institutional gains. Innovation diffusion reveals varying effects, worsening income inequality in Nigeria and reducing inequality in South Africa. Government expenditure on infrastructure and GDP per capita exhibit weak and statistically insignificant short-run impacts on income inequality. In the long-run, institutional quality maintains positive relationship with income inequality in both countries. While innovation diffusion keeps increasing inequality in Nigeria, innovation continues to impact a persistent equalising effect in South Africa. The Significance of the Fourier terms in both economies stresses the influence of smooth structural transitions in moulding inequality outcomes. Generally, the findings in the study substantiate the importance of inclusive institutional reforms and broad-based innovation diffusion in tackling income inequality in African economies
Adebanwa Edith Iferunwa, Dr Adebanwa Ayowole Abayomi, Fatumo Joseph Babatunde
This paper examined leadership styles and teachers’ productivity in selected secondary schools in Lagos State, Nigeria through a descriptive survey research design. The sample size consisted of 200 government secondary school teachers from Lagos Education District V. Five research questions were analyzed using simple percentages, while hypotheses were tested using Pearson correlation analysis. Using the Cronbach Alpha, the reliability test showed a value of 0.74. Hence, the findings revealed a strong preference for leadership styles that inspire, motivate, and foster a positive mindset. Effective team building, collaboration with colleagues, and enhancing team dynamics have significant and positive effect on teachers’ productivity. We concluded that leadership styles that promote job satisfaction, creativity, focus on team needs, and clear communication are crucial for enhancing productivity among teachers. Thus, we recommended that school administrators should adopt leadership styles that inspire, motivate, and foster a positive mindset among teachers in order to enhance their performance.
Ahmad Faiz Azizi Ahmad Fauzi, Kherun Nita Ali, Muhammad Yusuf Nordin
This study presents a systematic and bibliometric review exploring how Virtual Reality (VR) enhances Construction Design Management (CDM) through improved visualization, collaboration, and safety integration. Using the Web of Science Core Collection as the primary database, 59 peer-reviewed publications from 1999 to 2025 were analyzed using VOSviewer for keyword co-occurrence, author and journal co-citation, and document clustering to map the intellectual and thematic structure of VR-CDM research. The analysis reveals that global interest in VR applications within CDM has accelerated significantly since 2017, driven by the industry’s digital transformation under Construction 4.0. The United States, the United Kingdom, and Italy dominate the research landscape, while developing nations, including Malaysia, remain underrepresented. Four dominant research clusters were identified: (1) design visualization and collaborative review, (2) BIM–VR integration, (3) safety management and training, and (4) human–technology interaction. The findings underscore VR’s transformative potential in supporting safe-by-design and prevention-through-design principles by enabling early hazard identification and participatory design reviews. However, adoption remains constrained by high costs, interoperability challenges, a lack of standardization, and limited empirical validation. This review concludes that VR serves as a pivotal enabler for proactive, data-driven, and safety-oriented design management in the Construction 4.0 era. Future research should integrate VR with Artificial Intelligence (AI), Digital Twins, and Extended Reality (XR) to create intelligent safety design ecosystems aligned with evolving regulatory frameworks such as Malaysia’s Occupational Safety and Health (Construction Work) (Design and Management) Regulations 2024.
Ch S S S Kumar, Dr. V. Krishna Mohan
The modern world is witnessing a wide spread expansion in the usage of organic products, be it food products, personal and health-care and cosmetics for the varied and valid reasons. Organic products are becoming more and more popular and people choose them for distinct advantages. The lifestyle pattern has been observed to be changing for the last decade convergent to the consumption of organic products including Ayurvedic medicines owing to the enhanced levels of health consciousness because of other environmental degradation. Consequently, there has been a rapid expansion in the organic market. Despite the existence of several manufacturers of Ayurvedic medicines for quite a long time, the organic producers and corresponding retailers and dealers have been facing difficulties for one decade only including Patanjali Ayurveda Limited. Although, there had been an exponential growth in Patanjali’s business graph, at the last couple of years have been witnessing a gradual decline in their sales. The study is aimed at investigating the dynamics of consumer behavior towards to organic products with reference to select Patanjali products in Visakhapatnam District, Andhra Pradesh, in the prevailing marketing conditions. On the face of it, the study has analyzed all the elements associated with the organic products including medicines encompassing the global scenario of organic product markets, status of Indian organic market and the role of consumer behavior. An overview of Patanjali Ayurveda Limited, its products and business operations and the role of culture, ethnicity, attitude and society in the consumption of organic products.
Lakshmi Devi Pujari, Saayee Saahit CNV, Sridhar C. Naga Venkata, Swetha Reddy Ravula
Global logistics networks face increasing volatility driven by geopolitical tensions, climate disruptions, demand variability, and operational uncertainty. Although artificial intelligence has improved predictive capabilities in logistics, classical and standalone learning models remain limited by data sparsity, non-stationarity, and scalability constraints. This study proposes a hybrid logistics intelligence framework that integrates time-series forecasting, synthetic data generation, and AI-based optimization. The framework is designed to enhance forecasting robustness and translate predictions into actionable operational decisions. A FedEx case study demonstrates how historical shipment data, real-time telemetry, and synthetically generated disruption scenarios can be jointly leveraged to improve demand forecasting, routing efficiency, and service reliability. Performance is evaluated across real, simulated, and hybrid datasets. Results show that the proposed approach consistently outperforms traditional statistical and machine-learning methods in accuracy, robustness, and operational scalability.
Dr. Pham Thanh Hai, MA. Hoang Thi Thu Hoai, MA. Phan Thi Thanh
Sexual harassment (SH) remains a pervasive yet underrecognized issue in Vietnamese higher education, particularly regarding non-physical and culturally normalized behaviors. This study investigates students’ awareness and perceptions of different forms of sexual harassment at Campus II, University of Labor and Social Affairs. Employing a mixed-methods design, quantitative data were collected through a structured questionnaire administered to 364 students, complemented by in-depth interviews with selected students and university staff. The findings indicate that while most students are able to accurately identify overt and explicit forms of sexual harassment, such as unwanted physical contact or forced exposure to pornographic content, awareness of verbal, non-verbal, and technology-mediated harassment remains limited. Behaviors occurring in familiar contexts—such as joking among peers, interactions within romantic relationships, or physical contact by relatives—are often trivialized or perceived as normal, leading to the normalization of boundary violations. Notable gender differences were observed, with female students demonstrating higher sensitivity and accuracy in identifying sexually harassing behaviors than male students. The study highlights significant gaps in comprehensive sexuality education and consent awareness, underscoring the need for targeted communication, social work interventions, and institutional policies to enhance awareness and prevent sexual harassment in university settings.
Anuja Raveenther, Dayananda H.H.R.N.
In contemporary human resource management, increasing attention has been directed toward the role of digital transformation in shaping employee development. The banking sector in Sri Lanka is characterized by high competitiveness and a strong reliance on technology, rendering employee skills and adaptability essential for organizational success. This study investigates the impact of Digital Human Resource Practices (DHRPs) on employee development, concentrating on the dimensions of Digital Recruitment and Digital Onboarding, with Performance Management and Competence Development identified as key outcomes within the banking sector of Sri Lanka. The research employs a quantitative design and collects data from 229 employees across five major banks using a stratified random sampling technique. A structured self-administered questionnaire was utilized for data collection, and SPSS (version 27.0) was employed for data analysis. Statistical methods, including descriptive analysis, correlation, and multiple regression, were applied to test the hypotheses. The findings reveal that DHRPs significantly positively impact employee development, with both digital recruitment and onboarding contributing robustly to performance management and competence development. These results indicate that the effective implementation of digital HR practices enhances employees' skills, motivation, and confidence, ultimately bolstering organizational performance. This study contributes to the human resource management literature by validating the relevance of the Technology Acceptance Model, Human Capital Theory, and the AMO Framework within the context of digital banking. The practical implications emphasize the necessity for banking institutions to integrate digital HR practices into their strategic frameworks to foster a skilled and motivated workforce.
Navaratnam Vejaratnam
Emotional Intelligence (EI) is widely recognised as a critical psychological resource that shapes ethical behaviour, stress management, and decision-making in high-pressure occupations. Despite its extensive application in organisational and behavioural research, empirical validation of EI measurement models within policing contexts remains limited, particularly in developing and collectivist societies. This study aims to validate the Emotional Intelligence measurement model among officers of the Royal Malaysia Police using Confirmatory Factor Analysis (CFA). Data were collected from 475 police officers and analysed using Structural Equation Modeling techniques via AMOS. Emotional Intelligence was conceptualised as a multidimensional construct comprising self-emotion appraisal, others’ emotion appraisal, use of emotion, and regulation of emotion. The CFA results indicate satisfactory model fit, strong standardised factor loadings, adequate convergent and discriminant validity, and high composite reliability across all dimensions. These findings confirm that the Emotional Intelligence scale is a valid and reliable instrument for use in law enforcement research and practice. Importantly, the validated scale offers practical utility for human resource selection, training, and development in high-stress public sector organisations.
Aroge, I. O., Enitilo, O., Ibikunle, T.D., Oguntuase, I.E.
This study investigated the influence of value creation on the productivity of listed pharmaceutical companies in Nigeria, a sector essential for ensuring the availability of quality pharmaceutical products. Despite their strategic significance, many of these organizations faced productivity challenges primarily due to the insufficient integration of structured value creation strategies within their operational and strategic frameworks. The research aimed to empirically assess whether deliberate value creation initiatives could effectively improve organizational productivity in the Nigerian pharmaceutical industry. A survey research design was employed, collecting data from a sample of 308 key stakeholders, including marketing professionals, directors, and executive managers crucial to strategic decision-making and operational performance. A structured, validated questionnaire served as the primary data collection tool, with reliability confirmed by a Cronbach’s alpha coefficient exceeding 0.7. The data were analyzed using both descriptive and inferential statistical techniques to ensure robust interpretation and generalization of findings. The analysis revealed a statistically significant relationship between value creation and productivity among the listed pharmaceutical firms. The regression analysis yielded an adjusted R² value of 0.195, indicating that value creation explained a substantial portion of productivity variation, with the overall model significant at F(4, 297) = 19.181, p < 0.05. These findings underscore the critical role of value creation in enhancing organizational productivity, leading to the conclusion that aligning value creation strategies with organizational objectives can significantly boost productivity and competitiveness in Nigeria's pharmaceutical sector.