From Crisis to Recovery: A Case Study on Financial Revival in Luxury Hospitality after COVID-19

Abstract

The COVID-19 pandemic created an unprecedented disruption in the global hospitality industry, leading to severe declines in revenue, profitability and operational stability. The study examines the impact of the COVID-19 pandemic and the subsequent revival of revenue streams at Radisson Blu Atria, Bangalore, with the objective of evaluating its financial performance and operational resilience across the pre-COVID, COVID impacted, and post-COVID recovery phases.
The study adopts a quantitative, descriptive and analytical research design based entirely on secondary data collected from consolidated financial statements, including income statements, balance sheets and cash flow statements for the period 2017–18 to 2023–24. Financial performance was assessed using ratio analysis, comparative financial statement analysis, trend analysis and statistical testing through Welch’s t-test to examine differences in performance across periods. Key indicators such as revenue growth, EBIT margin, liquidity ratios, operating cash flows and revenue structure were analyzed to understand the extent of disruption and recovery. The study concludes that strategic cost control, revenue diversification and operational adaptability played a crucial role in strengthening financial resilience and ensuring long-term sustainability in the post-pandemic hospitality landscape.