Customer Satisfaction towards Green Banking in Chhattisgarh: A Descriptive Study

Abstract

Green banking means using banking services in a way that helps protect the environment. It includes services like online banking, mobile banking, internet banking, ATM services, digital payments, e-statements, and paperless transactions. Green banking helps reduce the use of paper, saves time, and lowers environmental pollution. It also makes banking services faster and easier for customers. Nowadays, many banks are promoting green banking services to encourage customers to use digital methods instead of traditional paper-based banking. This study focuses on customer satisfaction towards green banking services in Chhattisgarh. The study is based on secondary data collected from 80 bank customers. The main purpose of the study is to understand the level of satisfaction among customers using green banking services. The study also tries to identify the problems faced by customers while using these services. The findings of the study show that most customers are satisfied with green banking services because they are convenient, fast, and easy to use. Customers feel that green banking saves time and reduces the need to visit bank branches frequently. However, some customers still face problems such as lack of awareness, technical issues, internet problems, and security concerns. Some users also find digital banking difficult because of low digital knowledge. The study concludes that green banking has a positive impact on customers and the environment. It also suggests that banks should increase awareness programs, improve technical support, and provide proper guidance to customers. Better internet facilities and stronger security systems can also help in making green banking services more effective and user-friendly.