A Study of Strategic Commerce in the Light of the Bhagavad Gita: Integrating Ancient Wisdom with Modern Business Strategy

Abstract

The rapid evolution of global commerce demands ethical decision-making, strategic clarity, and sustainable organizational behaviour. Ancient Indian philosophical texts, particularly the Bhagavad Gita, offer timeless insights into leadership, duty, conflict resolution, and self-management. This research explores the integration of Bhagavad Gita principles with modern business strategy to develop a framework for ethical and effective corporate decision-making. Through conceptual analysis and interpretive methodology, the study delineates key strategies such as Dharma-centric leadership, detachment in decision-making, and equanimity under pressure, illustrating their applicability within contemporary strategic management paradigms. The paper concludes that the philosophical underpinnings of the Gita can strengthen organizational culture, enhance stakeholder trust, and improve long-term sustainable performance.