The Influence of Human-Centric Design on User Satisfaction and Acceptance in a Malaysian Skincare Mobile Application

Abstract

Skincare brands, established and local, face significant challenges in attracting and retaining customers in today’s highly competitive market. With the growing popularity of digital solutions, leveraging mobile platforms like Android applications offers local brands a unique opportunity to expand their customer base, particularly among younger, tech-savvy demographics. However, the success of such applications depends on their ability to effectively meet the diverse and evolving needs of users. This paper investigates the integration of human-centered design (HCD) principles to enhance user acceptance and improve the usability of a locally developed skincare Android application, Skinterest. A survey was conducted to explore the key factors influencing customer adoption, focusing on the importance of intuitive user interfaces, smooth functionality, and personalized features that cater to individual skin types and preferences. The study provides valuable insights into how HCD can foster trust, satisfaction, and long-term loyalty among users. Positive user feedback, with a 94.6% satisfaction rate, highlights the effectiveness of the Skinterest app in delivering an enhanced user experience.