Green Transformational Leadership and Digital Innovation Capability: The Moderating Role of Change Acceptance in Tunisian Public Administration

Abstract

This research investigates the moderating effect of acceptance of change on the relationship between green transformational leadership and digital innovation capability in the Tunisian public administration. In the context of accelerating digital transformation and sustainability changes, the study examines how leadership styles and employee attitudes influence digital innovation capability in the public sector. Employing a mixed-methods approach that combines quantitative data from 280 Ministry of Higher Education and Research employees with qualitative insights from semi-structured interviews with regional delegates, the findings confirm that green transformational leadership positively impacts digital innovation capability. Moreover, acceptance of change strengthens this relationship and further enhances digital innovation capability. The results underscore the vital interplay between visionary, sustainable leadership and a receptive organizational culture in driving successful digital and ecological transformation. This study addresses a gap in public administration research and provides valuable insights for policymakers and managers seeking to accelerate sustainable digital innovation in the Tunisian context.