Employers’ Feedback on Satisfaction with the Job Performance of BSHM Graduates of Eastern Visayas State University

Abstract

This study explored employers’ feedback on their satisfaction with the job performance of Bachelor of Science in Hospitality Management (BSHM) graduates from batch 2020-2024 of Eastern Visayas State University. Specifically, it sought to identify the graduates’ strengths, areas for improvement, and the key competencies needed to meet the evolving demands of the hospitality and tourism industry. Anchored in Campbell’s Job Performance Theory (1990), which posits that performance is influenced by abilities, skills, motivation, and organizational context, the study provided a framework for assessing employer satisfaction based on graduates’ effectiveness in task execution. A descriptive research design was employed to capture an accurate account of the participants’ perspectives, consistent with Sandelowski’s (2009) view that descriptive research offers clear and accessible summaries of real-world experiences. Findings revealed that employers recognized BSHM graduates as capable and collaborative, with notable strengths in operational and interpersonal skills. However, they emphasized the need to strengthen competencies in leadership, financial management, technological adaptability, and innovation to better align with industry expectations. In light of this, the study recommends that the BSHM program enhance its curriculum and industry partnerships by integrating advanced training in these areas to ensure graduates are equipped with higher-order competencies for sustainable performance in the hospitality sector.