Digital Strategy and Business Performance of Enterprises on Clothing Companies in Sichuan China

Abstract

This study examines the impact of digital strategy and business performance of enterprises on clothing companies in sichuan china. The study examines how the use of e-commerce platforms, smart manufacturing, and AI-driven design affects business performance measures like sales growth, market adaptability, and operational efficiency using a mixed-methods approach that includes survey data and case studies. Results reveal that SMEs with integrated digital strategies significantly enhance their profitability and competitive standing. Nonetheless, issues like insufficient funding, technological preparedness, and organizational resistance continue to be common. The study comes to the conclusion that in order to improve the sustainable development of SMEs in China's quickly changing textile and apparel industry, customized digital transformation plans backed by technology infrastructure and regulatory incentives are essential.