Audience Motivation Strategies for Community Participatory Decision-Making on Health Issues among Pastoralist Communities: Case of the Maasai Community from Kajiado County, Kenya

Abstract

Several studies have examined the role of community engagement in health initiatives, revealing that resource inadequacies, cultural barriers, and a lack of awareness impede community participation. However, these studies primarily focus on single health conditions and urban or sedentary populations, leaving a notable contextual gap. Moreover, while many prior works rely on secondary data or qualitative methods, limiting the generalizability of their findings, there is a lack of research that utilizes a mixed-methods approach to provide a more comprehensive understanding. This paper addresses these methodological and contextual gaps by investigating the audience motivation strategies that can help improve community health outcomes among pastoralist populations in Kenya. It adopts a mixed-methods research design, collecting and analyzing both primary qualitative and quantitative data to provide a robust and holistic understanding of the subject. The findings explained in this paper are expected to offer actionable insights for policymakers and health organizations in order to design more effective and culturally sensitive health interventions for pastoralist communities.