Exploring User Intentions to Embrace Mobile Technology in Halal Auditing

Abstract

Halal certification remains a critical benchmark in affirming product credibility for Muslim consumers. Traditional manual auditing procedures, however, often prove inefficient and time-consuming. The integration of digital tools into auditing processes, although promising, has seen limited traction in the halal sector. This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) to analyze determinants of mobile application adoption among halal auditors in Malaysia. The analysis involved 552 mobile app users engaged in halal certification tasks. Findings highlight that constructs such as performance expectancy, effort expectancy, social influence, and facilitating conditions—alongside factors like self-efficacy and attitudes toward technology—positively correlate with the intent to utilize halal auditing applications.