Interactive Da’wah Medium During Crises: A Content Analysis of Recent Literature (2020-2024)

Abstract

The COVID-19 pandemic, moral crises, and recurring natural disasters have significantly challenged traditional da’wah practices worldwide. Restrictions on physical gatherings and shifts in public communication behaviour have accelerated the adoption of digital and interactive platforms. As a result, the integration of Islamic preaching with information and communication technology (ICT) has become a crucial mechanism for ensuring the continuity and effectiveness of da’wah activities during times of crisis. This study employs a qualitative content analysis of 45 scholarly works published between 2020 and 2024, drawn from the Google Scholar database and supported by selected grey literature from institutional reports, NGO publications, and online sermons. Using the key terms “interactive,” “da’wah,” and “crisis,” the analysis examines emerging trends, implementation models, and the da’wah significance of digital media during critical periods such as the COVID-19 pandemic, moral decline, and flood disasters. The results demonstrate that interactive da’wah characterized by two-way communication, multimedia engagement, and accessibility has reshaped Islamic preaching into a participatory and resilient practice. Platforms such as YouTube, Instagram, TikTok, Facebook Live, and Zoom have facilitated dynamic dissemination of religious messages, moral guidance, and psychological support. Case examples from Malaysia and Indonesia show that online mosque initiatives, digital humanitarian da’wah, and youth-oriented social media campaigns strengthened faith, social solidarity, and emotional resilience during crises. Interactive da’wah mediums, when guided by maqasid shariah and ethical communication principles, enhance inclusivity, adaptability, and spiritual sustainability. The study proposes that integrating ICT-driven approaches with traditional da’wah will enable Muslim communities and institutions to remain crisis-ready while fostering meaningful engagement in the digital age.