The Role of Artificial Intelligence in Shaping Global Market Strategies and Economic Decision-Making among Multinational Corporations

Abstract

Artificial intelligence (AI) is a key technical innovation impacting business strategy, long-term viability of businesses, and economic decisions in rapidly changing digital marketplaces. Multinational companies that use AI technology have a great impact on their strategy plan, on the way they interact customers, on their operational efficiency and on their capacity to compete in the global market. This study is concerned with the impact of Artificial Intelligence (AI) on economic decision-making and strategy planning of transnational enterprises in world markets. The research utilizes secondary data analysis derived from international economic papers, AI industry publications, and global business databases released throughout 2020-2025. Qualitative descriptive methodology is used. The findings point to AI’s role in making it easier to predict the market, generate targeted marketing campaigns, run organizations more efficiently, and make data-driven decisions. The study concludes that AI increases the competitiveness of international companies, provides them with additional strategic options and allows them to survive for a long period in rapidly changing global digital markets.