Public Acceptance of Durian Farmland Real Estate Investment Via Crowdfunding in Malaysia

Abstract

Durian farmland investment in Malaysia has attracted growing interest due to its high export potential, especially for premium varieties such as Musang King and Black Thorn. However, the high development cost of durian farms, reaching hundreds of thousands of ringgit (RM) per hectare, remains a major barrier for small investors, making such opportunities exclusive to high-profile investors. Crowdfunding emerges as an inclusive alternative mechanism, enabling small investors to participate with lower capital while still accessing potential returns. Yet, public understanding and acceptance of this approach remain limited. The objective of this study is to identify the investment process of durian farmland via crowdfunding and to assess the level of investor acceptance. A mixed-methods approach was adopted, involving semi-structured interviews with Durian Capital Berhad and questionnaires distributed to working individuals with investment potential. Qualitative data were analyzed thematically, while quantitative data were examined using descriptive statistics with SPSS to assess demographics, awareness, and risk perception. Findings reveal that transparent structures such as the one-tree-one-investor concept, third-party trustee control, and capital guarantees enhance investor confidence. However, overall acceptance remains moderate, with risk and return perception as the most significant factors, followed by financial capacity, knowledge, discipline, and openness to expert advice. This study contributes to academic literature on alternative agricultural investment and provides practical insights for farm operators, small investors, and policymakers in strengthening Malaysia’s crowdfunding ecosystem.