Entrepreneurial Marketing as a Tool for Small Business Success
by Abdul Adamu, Adeola Oladapo Ojo, Ahmed A. Ibrahim, Coker O. Victor, Gabriel A.Sotade, Jegede A. Olorunbi, Oju Sunday Agboola, Olusegun Abel Oyinwola, Paulina Suleman, Rilwan A. Ajibade, Victor A. C. Biodun
Published: April 11, 2026 • DOI: 10.47772/IJRISS.2026.100300412
Abstract
The studies titled “Entrepreneurial Marketing as a tool for small business success” aimed at examine the impact of three motivation which are pro-activeness, innovativeness and risk taking on the performance of small and medium scale enterprise. The study was also motivated by the fact that S.M.E.S. find themselves in a competitive environment and may not know which strategy is effective Improving their business performance. The study adopted the use of primary data, were questionnaires was assured after analyzing the result show that entrepreneur performance leads to sustained advantage over competitor in the market. The study recommends that SEMS should be creative and self-motivated which would enhance the firm’s profitability. Customers should be valued and treated as kings and to be handled with good cordial relationship this with result to customer’s participation and patronage.