Development and Validation of a Multidimensional Aesthetic Response Scale for Interactive Art Installations

Abstract

The current study presents the development and validation of Aesthetic Response Scale for Interactive Art (ARSIA), which is an instrument designed to quantify aesthetics in interactive art installations using multiple dimensions. Using sequential mixed methods design, the process involved creation and generation of 60 initial items, followed by expert validation, piloting, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The outcome indicated that the items loaded significantly under five factors including sensory engagement, emotional resonance, cognitive interpretation, interactivity and agency, and immersion. With good model fitness and validity measures, the scale proved to be consistent and reliable with high validity and reliability coefficients.