Developing Entrepreneurial Mindset: The Impact of Business Model Canvas-Based Training on TGBC Thailand Students

Abstract

This study evaluates the effectiveness of an entrepreneurship training program conducted at Thai Global Business Administration Technological College (TGBC) aimed at enhancing students’ entrepreneurial mindset. The training utilized the Business Model Canvas (BMC) as a central tool to help students design sustainable business models. Through a combination of theoretical content, practical activities, and interactive discussions, the program sought to foster creativity, innovation, and business skills among participants. A survey conducted before and after the training showed that 96% of participants felt more confident in using the BMC, and 93% reported an improved understanding of sustainable business management. The majority of students (93%) appreciated the opportunities for interaction and collaboration, which were integral to their learning experience. However, while facilitators demonstrated strong subject mastery, 82% of students indicated that the sessions could have been more interactive. The study’s findings suggest that the program successfully enhanced students' entrepreneurial skills and mindset but also highlighted areas for improvement, such as increasing the interactivity of the sessions. The study’s limitations include its focus on a single institution and small sample size, and future research should explore the long-term impact of entrepreneurship training on students’ business ventures and academic outcomes. This study contributes to the growing body of research on entrepreneurship education by demonstrating the value of using tools like the BMC to cultivate entrepreneurial thinking and practical business skills in higher education.