Strategy Adaption of Handicrafts Businesses in the Bicol Speaking Town: Basis for Intervention Plan

Abstract

This study aimed to determine the Strategy Adaption of Handicraft Businesses in the Bicol-speaking town of Camarines Norte as the basis for an Intervention Plan. Specifically, it answered the following questions: What is the profile of handicraft businesses in terms of: number of years in operation; business assets; and number of workers. This study also determined the level of Adaption of business strategies of handicraft businesses in terms of: Capital accumulation, labor supply; and technological process. This study utilized quantitative method using descriptive - correlational design. Purposive sampling was employed in this study. Furthermore, a survey questionnaire was used to gather all the pertinent data for this study. The study used a survey questionnaire as the main tool in the collection of the needed data. The indicators were adopted from the information gained from different sources and were modified by the researcher with the help of the experts in the field comprised of the thesis advisory. The study employed the following statistical treatment: Frequency distribution, percentage, weighted mean, and Somer's Delta Correlation Coefficient. Findings reveled that Majority of the respondents have 11 to 15 years in operation and on the Level of adaption on business strategies of handicraft businesses along capital accumulation is the business maintains optimum working capital, while along labor supply the highest is the workers explore career growth and opportunities in craft making, and lastly along the technological process is Infusing of new strategies to improve the quality of the product. The researchers recommend Handicraft business owners can enhance their growth by engaging in scaling initiatives like exploring new markets, preparing for export, or adopting digital technologies, as most of these enterprises are already in a mature stage of development and. Intervention plan was also proposed to address the challenges encountered by the handicrafts business operations.