Internationalization Strategies in the Global Art Market: An Applied Political Economy Approach

Abstract

Internationalization can be considered the fundamental framework for the development and circulation of artistic products within the modern era. Political-economic systems, and their specific applications regarding the dissemination of creative works, have become central to the structure of the contemporary network. This interconnected system is characterized by its standardized, efficient, and homogeneous nature, supported by multisectoral variables and bidirectional channels of relevance. Within the arts, economic flows act as a centrifugal force that fuels the relationship between author and audience, while simultaneously serving as the analytical compass within the target market. By employing a hybrid research methodology, integrating qualitative insights with empirical data, this study establishes a nexus of inclusivity, scientific rigor, and flexibility within the field of economic and managerial applications of creativity. The primary objective is to elucidate the ultimate goals and operational mechanisms of these networks and interconnections, positioned at the intersection of globalized, economic, and creative perspectives. The findings indicate that internationalization represents a critical opportunity for the diffusion of artistic works; it facilitates the valuation of creative specificity while expanding toward new audiences and circulation pathways. Ultimately, systematic totality and specificity merge into an inclusive process of procedural reconciliation, laying the foundation for the unity of contemporary artistic praxis and its defining principles.