Effectiveness of AI-Generated Short form Videos in Instilling Environmental Awareness among Gen Z

Abstract

Artificial Intelligence (AI) is a developed technology to create digital content using prompts. AI-driven websites and applications play a vital role in creating digital content. Social media platforms like YouTube and Instagram are accepting AI-generated content from content creators. The generative AI application helps content creators create videos of their choices using their prompts. There are content creators who create videos related to the environment, nature and the issues faced by humans every day. The short-form environmental videos are created with film songs and music to attract viewers.
The short-form environmental videos will be of 15, 30 and 60 Seconds long, respectively. The videos are posted on YouTube as shorts, which entertain millions of users while scrolling. Visual media creates a deeper understanding on environmental issues. The short-form videos about environmental issues can create awareness among Gen Z (Peiro-Signes, 2025). This research study aims to find the effectiveness of AI-generated short-form environmental videos and their role in creating awareness of environmental issues, climate change and eco-friendly practices. The research will use quantitative methods, specifically surveys with questionnaires to collect data. The collected data will be analyzed, and findings will be presented in the form of charts and graphs.