Assessing Tangubanon’s Level of Awareness Through DXCT News Programs

Abstract

Radio news programs is significant in delivering timely information on current events, weather updates, and local issues, particularly in rural areas with limited access to television or the internet. This study assessed the level of awareness of Tangubanons regarding DXCT news programs in Tangub City. A descriptive–quantitative research design with a correlational approach was employed, using a researcher-made questionnaire administered to 359 randomly selected respondents from the barangays of Migcanaway, Silanga, and Maloro. The findings revealed moderate level of awareness of the DXCT programs Yanong Balita, Kasayuran, and school-related programs, while awareness of religious programs was very high level of awareness. Results further indicated no significant relationship between respondents’ demographic characteristics (age, sex, and occupation) and their level of awareness of DXCT news programs. The study concludes that Tangubanons generally demonstrate high awareness of DXCT programming; however, further enhancement of news and school-related content is recommended to sustain audience engagement and strengthen public awareness.